Atomic design essentially is the process of creating the individual components first, creating a toolkit from which to work with for the brand, and this suited my use case perfectly. With requests for new collateral such as animations, landing pages, social media assets coming from all ends of the business, I needed to create a flexible toolkit from which to launch the brand, without needing to create a guideline or example collateral from which to reference first.
At Basiq, our vision is Making Finance Easy. Finance is complex and it can be hard for consumers to make informed financial decisions. We see a world where consumers are empowered to make smarter financial decisions and to engage with their finances in new and unique ways.
Basiq enables this by providing an Open Finance API platform for businesses to build innovative financial solutions. Our partners include some of the fastest-growing fintechs and banks in the region. As the building blocks of financial services, the platform facilitates the relationship between fintechs and consumers by enabling access to consented financial data and executing payments.
Shortly after the successful launch of the new brand and website, I was promptly tasked with developing a number of prototypes that expanded on the current use cases surrounding our account verification solution.
I developed a number of prototypes to demonstrate these use cases, and the first was an obvious one to us, using the account verification function in the superannuation space.
Across Australia, superannuation fraud is at an all time high. With scammers taking advantage of senior citizens that are eligible for full withdrawal of their funds after 65.
This is where Basiq's account verification can be utilised to mitigate fraud, as a way of verifying the user's identify using their bank account with 2FA. Benefiting both the user and the Superannuation fund. Users are simply provided with the option to make a direct withdrawal by using their bank account via the withdrawal page in the app.
What if insurers could payout their customer claims knowing that the connection is 100% secure with the user verifying their identity through their bank account? Better yet, what if they could also verify the payments in their claim such as tow trucks, by verifying those very transactions via their bank portal inside the insurer's app?