CREATING A DYNAMIC ASSET SUITE FOR CAMPAIGNS THROUGHOUT THE YEARS
During my time at The Brand Agency, I had the pleasure of working with the digital team on a number of TAB projects, namely the EDM campaigns. Over the course of my tenure we refined a cohesive suite of modules that the TAB team rolled out across their email campaigns.
With so many messaging tiers, race numbers, betting types and special offers, creating a set of dynamic assets was critical. I did this by designing all the assets in close collaboration with the developer team at The Brand Agency, this way when the TAB team used the assets in their CRM, they simply input the campaign details in their system and it populated the assets.
With so many messaging tiers, race numbers, betting types and special offers, creating a set of dynamic assets was critical. I did this by designing all the assets in close collaboration with the developer team at The Brand Agency, this way when the TAB team used the assets in their CRM, they simply input the campaign details in their system and it populated the assets.
